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Enterprise Social Media: Current Capabilities and Future Possibilities

Gerald C. Kane


This article provides a platform-independent framework for considering the effects of social media on enterprises. The framework comprises the two fundamental capabilities of social media: establishing social networks and accessing digital content; and the two impacts these capabilities have on organizations—employee performance and user behavior. The article identifies the implications for managers as they consider the design decisions for an enterprise social media platform.

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ISSN 1540-1960