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Four Steps to Realizing Business Value from Digital Data Streams

Abhijith Anand, Rajeev Sharma, Tim Coltman

Abstract


Based on four case studies and a follow-up survey, we have identified the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key finding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from data-driven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place.

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ISSN 1540-1960