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How AUDI AG Established Big Data Analytics in Its Digital Transformation

Christian Dremel, Matthias Herterich, Jochen Wulf, Jean-Claude Waizmann, Walter Brenner


Digital transformation, which often includes establishing big data analytics capabilities, poses considerable challenges for traditional manufacturing organizations, such as car companies. Successfully introducing big data analytics requires substantial organizational transformation and new organizational structures and business processes. Based on the three-stage evolution of big data analytics capabilities at AUDI, we provide recommendations for how traditional manufacturing organizations can successfully introduce big data analytics and master the related organizational transformations.

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ISSN 1540-1960