In Alliance With:

Open Journal Systems

Three Types of Chief Digital Officers and the Reasons Organizations Adopt the Role

Sanja Tumbas, Nicholas Berente, Jan vom Brocke


Digital innovation impacts every industry, and in response many organizations have introduced a new C-suite leadership role—the chief digital officer (CDO). Based on interviews with 35 CDOs from various sectors, we have identified the domains where successful CDOs build digital capabilities (digital innovation, data analytics and customer engagement) and three types of CDOs—digital accelerators, digital marketers and digital harmonizers. Each type focuses specifically on one of the digital capabilities. The article concludes by considering the relationship between CDOs and CIOs.

Click here for podcast summary (mp3)
Click here for free 2-page executive summary (pdf)
Click here for free presentation slides (pdf)

Full Text: PDF

The mission of MISQE is to encourage practice-based research in information systems and to disseminate the results of that research in a manner that makes its relevance and utility readily apparent.
ISSN 1540-1960