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How GoGet CarShare’s Product-Service System is Facilitating Collaborative Consumption

Felix Ter Chian Tan, Michael Cahalane, Barney Tan, Jonathan Englert

Abstract


Product-service systems (PSSs), a type of collaborative consumption system that combines products with (often digital) services, are becoming increasingly important for firms’ eco-friendly strategies and national and local sustainability policies. IT plays a vital role in creating effective and scalable PSSs. The case of GoGet CarShare, an Australian car-sharing service, illustrates the stages of developing a product-service business model, including the evolving integration of IT that underpins GoGet’s success. This case provides lessons for organizations starting a transformation journey that incorporates shared access to products and services via PSSs.

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ISSN 1540-1960