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How Allianz UK Used an Idea Management Platform to Harness Employee Innovation

Hind Benbya, Dorothy Leidner


Idea management platforms enable firms to generate pools of innovation ideas from a large number of employees. However, managers face considerable difficulties when deploying these platforms in a way that generates business value. This article describes the challenges faced by Allianz UK, and the management responses, as it deployed such a platform to develop a distributed-innovation capability. Based on insights from this case, we provide recommendations that other organizations can use to derive value from idea management platforms.

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ISSN 1540-1960