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Open Journal Systems

Being Mindful in Digital Initiatives

Varun Grover, Rajiv Kohli, Pradipkumar Ramanlal


Digitization enables firms to create greater economic value and also creates greater value for consumers. However, there are many examples of failed digital investments caused by firms taking an uncritical view of the alluring benefits of digitization. By applying basic economic concepts (including Reservation Price and Value Appropriation), we identify the conditions under which firms implement robust digital initiatives but don’t effectively create or appropriate economic value. To avoid such situations, managers must mindfully assess sociotechnical, strategic and risk aspects when embarking on digital initiatives.

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The mission of MISQE is to encourage practice-based research in information systems and to disseminate the results of that research in a manner that makes its relevance and utility readily apparent.
ISSN 1540-1960